Marketing and public-facing communication is the most often underutilized resource for organizations to connect with sponsors and expand the reach of the people and communities served by the organization. However, in a digital age, an organization’s public-facing story is the entryway into the organization, who they are, and how they can help. This webinar provides core concepts of 21st-century marketing, understanding target audiences, and organizational branding to help organizations optimize telling their story in digital publication spaces. (1 hour.)